Baby Phat Clothing

Baby Phat Jackets and Hoodies

Baby Phat Clothing

Kimora Lee Simmons was born in the Midwest, modeled on the runways of Europe, and is now the dynamic director of Baby Phat fashions. Baby Phat is one of the most successful fashion brands in a market that has successfully combined street culture with style and celebrity to appeal to a wide-based youth audience. Kimora Lee and her ex-husband, Russell Simmons (Phat Farm) have built lifestyle and image apparel and footwear lines based on their music and fashion roots that resonates with a wide section of the young consumers. Kimora's creative flair and clarity of vision for the Baby Phat brand make for exciting and dynamic fast forward fashions. Kimora knew the brand’s success would rely on her ability to fuse the world of high fashion and hip-hop. Kimora’s experience as a top fashion model, her marriage to Russell, her intrinsic sense of style would put Baby Phat at the forefront of the urban luxury movement. Kimora Lee Simmons began her career in fashion at age 13. Her career led to many VIP admirers. Though Kimora had no previous experience in design before Baby Phat, she claims her time inside the House of Chanel prepared her for running her own company. Under Kimora's leadership, Baby Phat continues to expand its collections and has successfully entered into the lucrative world of licensing, with a series of Baby Phat cell phones, and a new perfume launched in 2005.

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